Neetu Sidhu, Director, Digitization & Integration, ATB Financial
Neetu Sidhu is the Director of Digitization and Integration at ATB Financial. Over the past 15 years, Neetu has designed and brought to market, strategies in fashion, technology, social enterprise, oil and gas, crowdfunding, marketing, and banking.
A social entrepreneur at heart, Neetu is interested in leveraging technology and business to drive positive social change. This led her to pursue an interdisciplinary Masters’ degree at New York University in Social Entrepreneurship. During her time at NYU, Neetu founded a clothing business that provided sustainable employment to rural textile artisans in India.
In her current role with ATB, Neetu leads the Experience Inclusion practice, which is centered around bringing a diversity and inclusion lens to the way ATB develops and integrates products, advice, and services for the bank’s diverse customer base. Neetu also leads Ellevate, ATB’s gender equity network, mentors through the Young Women in Business (YWiB) Calgary Chapter and sits on the Board of QB Consulting, a San Francisco-based Diversity and Inclusion Consulting firm.