With close to 25 years of both business and legal experience at BASF, Robin is a powerhouse advocate for the company. Whether as an attorney or a C-level business executive, she’s helped build successful teams and engage in employee outreach during her distinguished career.
Serving as president BASF Canada, and then vice president and chief communications officer of BASF Corp., the North American division of BASF SE — a $100+ billion-dollar global company, Robin has proven expertise in strategy development and leadership.
As President of BASF Canada, Robin was responsible for all BASF businesses in the country, and managed BASF Canada’s internal services, including Communications, Legal, Human Resources, Finance and Logistics.
Today, Robin is Vice President, Corporate Communications and Chief Communications Officer of BASF Corp. She leads all strategic and tactical elements of BASF’s internal and external communications in North America. In this role, she works to increase business opportunities and relationships by delivering the company’s “We create chemistry” strategy to key regional stakeholders reaching 1,660 customers and more than 10,000 employees.
With a deep understanding of community outreach and education, she’s developed and implemented the Regional Kids’ Lab program across North America, touching more than 140,000 children and winning awards from the American Heart Association and Public Relations Society of America Pyramid Award.
Robin has earned a juris doctor from the University of Western Ontario and was subsequently called to the Ontario Bar in 1987. She also holds a Bachelor of Arts degree in Political Studies and a Bachelor of Education degree from Queen’s University, Kingston, Ontario.
Named one of Best 50 Women in Business by NJBIZ in 2018, Robin is a member of various business and law organizations (including Board Member of the Morris County Chamber of Commerce). She served on the Board of Trustees for Children’s Specialized Hospital, was an adjunct professor at Fairleigh Dickinson University and serves as director to various arts, chemical and humanitarian organizations. She’s also a recipient of the Morris County Chamber of Commerce “Women Who Shine” award.